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Transforming a data science platform built mainly by engineers into a user-centered tool. I redesigned fragmented workflows and unclear hierarchies into an intuitive experience that made model building faster, clearer, and more collaborative for both data scientists and SMEs.
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I led the design of a new multi-step automation platform for Pluga, transforming a simple two-tool connector into a powerful yet intuitive builder. Through research, prototyping, and usability testing, we created an experience that kept Pluga’s hallmark simplicity while unlocking advanced possibilities for small businesses to scale their workflows.
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This project explored how online therapy could become more accessible in Brazil during the pandemic by reducing financial barriers, simplifying professional onboarding, and creating a safer, more intuitive experience for patients seeking mental health support.
